Arthur Murray International is Ballroom Dancing
Miami, FL - The American symbol of ballroom dancing, Arthur Murray International, has taken its icon status one step further by acquiring the URL http://www.ballroomdancing.com.
"We are synonymous with ballroom dancing everywhere in the world, so it's fitting that we are synonymous on the web as well," said Thomas D. Murdock, Vice President, Marketing & Promotions for AMI. "Whether you call it arthurmurray.com or ballroomdancing.com, this is the site where people come to enter a world of dancing."
A free gift certificate for dance lessons is featured on the site, and it's a very generous offer. Just for printing the certificate, visitors to the site can get three lessons - one private, one group and one practice session - at their local Arthur Murray Dance Studio.
"We want to encourage people to visit the site, and more importantly, to visit their local Arthur Murray studio," explains Mr. Murdock. "The website is only the beginning of our introduction. When people get out onto a dance floor and start to feel the rhythm and the fun of dancing, that's when the real introduction to ballroom dance takes place."
Arthurmurray.com also features a Dictionary of Dance, an in-depth reference that includes everything from the familiar to the exotic. You may know that the Tango was created by the Gauchos of Buenos Aires, but did you know that an early forerunner of the Waltz was the Volte, a dance originally brought to the French court by Catherine de Medici?
This year, Arthur Murray International celebrates 90 years of teaching the world to dance. There are AMI studios in America, Canada, Puerto Rico, Australia, Egypt, Israel, Jordan, Italy, German, South Africa, Australia and Japan. The company is headquartered in Coral Gables, Florida, and online at www.arthurmurray.com and www.ballroomdancing.com. •