Headliners Performing Arts Competition Enters the 2007 Season with Eight New Sponsors
THINK: Non-competing companies work together to build market share to reach customers via a NEW, cutting edge marketing model. Dance teachers and students are exposed to fresh, on-the-rise companies whose products and services provide them with a dance industry edge.
DETAILS: This competition season, Headliners is providing more opportunity and value for its loyal clientele with eight exhilarating NEW partners. Sponsors include six dance industry newcomers including: Costume-izer, Sebastian Custom Warm-ups, Dance Realities, Dance Friends, Fitlee and Ferreira Costumes. Peridance will be awarding scholarships to competitive students, allowing them to take classes in NYC. Most importantly, Freed of London has acquired the title of Platinum Circle Sponsor at Headliners National Championships, and will be presenting cash scholarships to the highest scoring students/routines at the end of the season.
"Each of our sponsors will be showcased to our audience at every event with face to face interaction, special mentions on stage, ads in our programs, inclusion within our teacher packets, booth opportunities, an online presence and more," stated Shari Tomasiello, National Director of Headliners. "With each of our sponsors offering something uniquely different, it's going to be wildly effective for them to get their messages distributed to their target audience. At the same time our participants will learn about our partners and their products and services."
"The secret to distinctive business ventures lies within new, shared partnerships," stated Elizabeth Barry, marketing director and creator of this sponsorship program for Headliners. "This is one of the smartest, money-making, branding models I've designed for my clients, known as integrated fusion marketing. I take two or more companies that may or may not know each other, put them together within a desirable partnership, include tons of marketing vehicles and options and Voila! You have businesses sharing the same market, who don't compete and are exposed to new and old customers. It works and everyone wins!"
BACKGROUND: Headliners is one of the largest and longest running competitions in the dance industry with over 18 years of competition seasons in their portfolio. Headliners has recently launched its first convention, Legends, and is the only competition where students can be selected to compete as part of Team USA at the World Showdance and Hip Hop Championships in Germany. The new sponsors that have taken advantage of this opportunity will benefit from cross-marketing opportunities at these additional events as well.
For more information about Headliners, or to find out how you can be a sponsor and a partner, please contact:
Elizabeth Barry, President
Elizabeth Barry & Associates
201.217.6608
info@EBandAssociates.com
www.EBandAssociates.com