Say it with SHINE. Dancers have the POWER to Make a Difference.
After Years of Quietly Waiting for the Most Inspirational and Exciting Fundraiser for their Students; Dance and Cheer Directors get a Treat from SequinsDirect.com, DRA and Elizabeth Barry & Associates.
SequinsDirect.com and Dancers Responding to AIDS (DRA) a program of Broadway Cares / Equity Fights AIDS today announced the launch of this year's hottest trend and fundraiser for dance and cheer organizations: Introducing The Power of Shine™ wristband. Wrists among active ‘tweens nationwide, are requested to be adorned with the notable RED REAL sequin wristband representing the fight for HIV/AIDS in the dance community.
The campaign begins at the New Jersey, United Dance Merchants of America Event on October 13th and 14th at the SequinsDirect.com booth. Power of Shine™ wristbands will be sold on site to represent the beginning of this fashion-forward celebration to inspire dancers. Possible spokesperson appearances are TBD. The Power of Shine™ RED REAL sequins wristband is this year's fashion-forward fundraiser for dancers to band together and dance for a greater cause. For every Power of Shine™ wristband sold, $1 goes directly to Dancers Responding to AIDS (DRA), www.DRAdance.org. Wristbands are sold exclusively at SequinsDirect.com for $3.00 each with a wholesale minimum of two dozen. Dance studios are encouraged to purchase the wristbands in bulk and resell them at their schools as a fundraising idea. Retail value of wristbands $5-$10.
This year's Power of Shine™ spokeswomen include three demographics to touch the hearts of young dancers and competition students, teachers and choreographers, as well as Broadway, Film and TV. Spokeswomen include: Justine DelPriora, reigning Miss Dance Of the United States ®, Rhonda Miller, Master Teacher and Choreographer, and Karine Plantadit of Broadway's MOVIN' OUT, TV's SEX AND THE CITY and the film ACROSS THE UNIVERSE.
“The beauty of the Power of Shine™ campaign is that the donation to DRA is built into the wholesale price, so when dancers re-sell the bands, they can make a profit for studio necessities, competitions, costumes or whatever their needs may be or take the additional funds and give back to DRA.” stated Denise Roberts Hurlin, Founding Director of DRA.
“We're tracking the online success of each buyer's generosity. When 500 or more POWER of SHINE™ wristbands are purchased at check out, buyers are automatically entered to win a special prize at the end of the dance season,” added Elizabeth Barry, Campaign Co-Coordinator. “Checkout Purchase MUST equate to 500 or more to enter, and re-entry into the ‘prize pot' will add up with each purchase of 500 or more,” Barry noted.
GET INVOLVED TODAY: There are four jpegs on the SequinsDirect.com home page of Power of Shine™ banner ads to place on websites and MySpace pages. Copy, save and upload your favorite with www.SequinsDirect.com. Tell friends and family about this fashion-forward fundraiser through your website!
SHINE FASHION GUIDE: Double it up on any wrist or ankle, ponytail holders are a nice little twist. Try wearing three on a wrist, you can't go wrong!
SHINE ON!: Buy your wristbands now at www.SequinsDirect.com. Those that purchase in bulk at 500 or more will be entered to win a special prize at the end of the season. Shine on! and WIN.
THE SHINIEST: For greater involvement, larger orders or sponsorship, please call Elizabeth Barry, Elizabeth Barry & Associates at 201-217-6608, eb@EBandAssociates.com.
For More information about The Power of Shine™ campaign, please visit www.SequinsDirect.com, www.DRAdance.org or contact:
Elizabeth Barry President Elizabeth Barry & Associates 201-217-6608 EB@EBandAssociates.com www.EBandAssociates.com
ABOUT DRA: Founded by Denise Roberts Hurlin and Hernando Cortez, Dancers Responding to AIDS is a program of Broadway Cares/Equity Fights AIDS (BC/EFA), the nation's leading industry-based AIDS funding and grant-making organization. Since its founding in 1988, BC/EFA has distributed over $140 million to over 400 AIDS and family service organizations across the United States. BC/EFA is the major supporter of seven programs at The Actors' Fund - including The AIDS Initiative, The Women's Health Initiative, 2 supportive housing residences, Al Hirschfeld Free Health Clinic at The Aurora in NYC, and the recently founded Dancers Resource.